Publishing

The Globe PR Group, Inc. (former “Alur Publishing”) is the publisher of number of magazines, such as: “Russian Restaurant”, “LifeStyle” and “24/7 Plus” (“24/7 Плюс”) — magazines in Russian/English languages. The magazine is directed further to general public, at entrepreneurs, interior and fashion designers musicians and artists at all levels of business throughout the United States. The market for the Magazine in Russian/English languages for Russian-speaking Americans is characterized by a large, rapidly growing, and well educated base of US-Russian citizens, permanent and temporary residents who are particularly fond of reading. The Russian-born population represents the second largest segment at 10.4% of 28.4 million foreign-born Americans and shares various favorable characteristics. The Russian-born population has a substantially higher per capita income and a higher level of wealth, making it a very attractive segment for any entertainment magazine. Magazines are published monthly with increased press runs throughout the first three years. Sample distribution, organizational sales, and direct mail to magazines readers and to target lists of profile professionals will be utilized to build subscriptions.

In addition, “Globe PR Group” will market books via direct marketing and through established entrepreneur distribution channels. The direct marketing of “Globe PR Group” books will be implemented through its magazines readership base.

Mission

“Globe PR Group” publications for Russian-speaking Americans, for public and entrepreneurs at all levels of business. The magazine through its quality editorial content has a commitment to benefit public about artistic principles in everyday life and business, to be a platform to profile professionals who are representing their vision in the marketplace.

Keys to Success

The keys to success are:

  • Attaining targeted circulation levels.
  • Controlling costs while spending the maximum on subscription marketing in year one.
  • Carefully monitoring response rates of all media executions.
  • Follow-on marketing of two to four book titles in the first year.
  • Attaining targeted advertising sales revenues.
  • Having quality editorial content in each issue.
  • Making all production and distribution dates in a timely fashion for each issue.

The “Globe PR Group” will also publish large scale calendars, posters and soft cover books. Certain titles will be published in soft cover “trade” size. Others (called “booklets” in this plan) will be similar to “paperback” size. Finance/Entertainment/Investment/Fashion themes will prevail, particularly those that deal with the demands placed on both business and family life by today's business climate.

Market

The target market is broadly based and is defined as the professional artistic business person at all levels in any organization.

Market segments are defined by organizational affiliation.

Media strategy and execution may vary by segment.

Strategy and Implementation

Our strategy is based on serving a clearly defined niche market well. By having an identifiable market with available lists and related memberships, the management of “Globe PR Group” believes we can exceed publishing industry standards for conversion of potential subscribers. Combined with an inadequate supply of radio/TV/magazines/ news papers in the US that capitalize on this market opportunity, the “Globe PR Group” is well positioned to succeed in attracting extensive readership. The United States is represented by almost 120 ethnic groups. Seven of these groups—Mexican, Russian, Chinese, Indian, Philippines, Vietnamese, and Cuban —account for more than 55% of the total ethnicities. Two distinct segments represent the ethnic groups: descendants of foreign born Americans who were born in the US, who have completely assimilated into US culture, and for the most part have very little interest in ethnic life, culture, and language; foreign-born members of the ethnic groups that in vast majority continue to follow their native traditions, language and culture, and enjoy access to ethnic literature and ethnic sources of information. Committed business owners, fashion and interior designers are a passionate and loyal clientele. A thirst exists for the published periodical product that “Globe PR Group” will provide. The every current issue met with rave reviews at booksellers and distributors conventions, and need to be profiled on local radio and TV stations. The task is to reach and inform the target market. The strategy is to combine sampling, direct mail, and group membership solicitation to build circulation through both subscriptions and newsstand distribution. Multi-channel distribution principles will be employed. Each has a differing margin structure but the combination will maximize the potential reach of the magazine.

Marketing Strategy

New subscriptions are both sample and media based. Sampling will be done to both established Entertainment/Entrepreneur’s organization members and to entrepreneur/business owner’s mailing lists. Several of these databases are already available to “Globe PR Group”. “Globe PR Group” has access to a list of 5,000 Entertainment/Entrepreneur’s business leaders.

Equity investment in the company is now being made available to outside investors for the first time. The purpose of this investment is to raise the needed “seed” capital to exceed and increase number of publications. An initial Private Placement offering to raise from $250K to $575K is in progress. The minimum amount of the offering would be sufficient to publish the first new issue in 2007. Money raised in excess of the minimum will enable full-scale sampling and marketing of subscriptions. It is possible that no further investment may be needed. However, it cannot be assured that additional capital will not be required in the future or that sufficient capital will be available to continue publication.

Finally, sales to wholesale and retail bookstores, professional supply stores, through magazine distributors will also be accomplished. Key distributors have already expressed interest in the publications.

Promotion Strategy

The strategic alliance with Russian TV and Radio broadcasts holds great potential. The “Globe PR Group” plans to syndicate the broadcasts on Entertainment/Gourmet/Music News radio stations across the U.S.